CITY BRANDING: INTRODUCING METHODS OF MEASURING BRANDING STRENGTH BUILDING A SUCCESSFUL CITY BRANDING CASE STUDY: DUBAI Historic Preservation as a Tool for City Branding Case Study: Khedivial Cairo An approach to convivial urban spaces: a comparison between users’ and experts’ perception of convivial urban spaces Influence of Landscape Elements on Visual Design Elements in Order to Enhance the Visual Quality of Urban Spaces The Effect of Using Green Walls in Enhancing the Imageability of Urban Spaces