Currently manufacturing companies are facing market volatility. To gain such market competition, organizations should response quickly to customers’ needs, reduce lead times, or/and lower their operating costs. These organizations usually select performance improvement initiatives to enhance their internal processes and handle such working challenges. Many tools/approaches are available that can be implemented for process improvements. The appropriate selection for the most suitable tool/approach can be appreciated especially before utilizing or investing resources. The current paper introduces a proposed framework to support manufacturing organizations in selecting and determining suitable performance improvements initiative(s). The proposed model was developed using the acronym ‘BATTLE’. The proposed BATTLE model is adopted by a home appliance manufacturing firm located in Egypt starting from 2013 to set the firm BSC, and to support operations managers to select the suitable improvement initiatives, significant results related to improving quality rate, increasing throughput, reducing customer returns and manufacturing costs were reported during executives review meeting.