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Positive space (A new perspective for applying the Optical illusion art in advertising design)

مجلة العمارة والفنون والعلوم الإنسانية • 2020
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Publication Information
Authors omnia ezzeldeen
Keywords Positive space; Optical illusion art; Gestalt theory; contemporary advertising
Journal مجلة العمارة والفنون والعلوم الإنسانية
Publisher الجمعية العربية للحضارة والفنون الإسلامية
Volume الخامس
Issue التاسع عشر
Pages 12
publication.type Local
Paper Link Open Link
Supplementary Materials Not Available
Abstract
The Optical Art, known as Op-Art, is one of the artistic movements that emerged in the late twentieth century. It is characterized by a purely visual relationship between the recipient and the artistic work. It aims to change the visual perception of the viewer through contrast or overlap of colors and shapes. The art movement had a scientific nature. In addition to being artistic, visual art artists combined the rules of mathematics, engineering, physiology and psychology, and created distinctive works of art based on visual deception and its impact on the eye of the recipient and the presence of depth, or a visual contradiction on the difference of visions of its artists.