The owandheattransferofanelectricalyconductingmicropolar uidonacontinuouslymoving porous plate embedded in a non-Darcian porous medium in the presence of a transverse magnetic eld and heat generation or absorption has ben considered. Ohmic heating and a new model for viscous disipation are taken into acount. The transformed coupled non-linear ordinary dieren- tial equations are solved numericaly by employing a fourth-order Rung-Kuta integration scheme coupled with the shooting technique. The eects of various physical parameters on the velocity, micro-rotation velocity and tem