The balanced scorecard seeks to provide
managers with a comprehensive set of measures of
performance of the organization. However, almost
only big organizations could successfully implement
scorecards and numerous failures have been reported.
We argue that the causes of failure are fundamentally
the inevitable subjectivity inherent in the methodology
and the lack of a reliable tool to guide the
implementation process. We recently proposed a
hybrid approach using discrete event simulation and
system dynamics to total enterprise simulation
modeling. In this paper we explore the merits of using
the enterprise simulation model to support management
in developing the balanced scorecard.