In this paper, design, simulation and implementation of Asymmetric Digital Subscriber Line (ADSL) modem is presented which can be applied to different telephone networks. The ADSL modem is modeled and simulated under the MATLAB version 7.3 (R2006b) environments by which the simulation is achieved for both the downstream and upstream directions of the modem. The ADSL modem with a transmission throughput between 640 kbps and 6 Mbps operating over most of existing telephone subscriber loops has been implemented on TI TMS320C6713 DSP for consumer multimedia applications. Except the Analog Front End, all the basic building blocks of the ADSL modem functionalities are implemented with DSP platform. We use Real-Time Data Exchange (RTDX) as a way to debug and test our DSP designs.