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Stakeholder Theory as an Arch for Managing Successful Legitimacy Strategies.

International Journal of Critical Accounting • 2010
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Publication Information
Authors Gehan A. Mousa
Keywords Not Available
Journal International Journal of Critical Accounting
Publisher indirscience
Volume Vol.2
Issue No. 4
Pages Not Available
publication.type International
Paper Link Not Available
Supplementary Materials Not Available
Abstract
Literature on corporate social responsibility has sought to provide explanations for corporate decisions to disclose information in annual reports.
A number of studies have been conducted to identify the motivations for corporate social disclosure by using a number of social theories and not the reactions of the users of this information. However, there is a lack of research
into managing legitimacy strategies. The understanding of the nature of legitimating strategies and knowing the role that stakeholders can play to influence these strategies might benefit greatly on increasing the effectiveness
of these strategies across social locations and through time. The paper is mainly concerned with: a bringing some coherence to the methodology of stakeholder theory and corporate strategies b explaining the role of stakeholder theory in managing legitimacy strategies effectively.
Keywords: stakeholder theory; legitimacy strategies; corporate social
disclosure; corporate strategy.