Interior permanent magnet synchronous motors (IPMSMs) are commonly used in electric and hybrid electric vehicles. Nissan Leaf electric vehicle (EV) uses skewed-rotor IPMSM as a traction motor. This motor is considered as a benchmark in this work. Although, skewing improves the torque quality of the motor by reducing the torque ripple, it reduces the average torque and increases the motor manufacturing complexity and cost. This article proposes improvements to the benchmark motor torque quality without skewing. The proposed motor uses the same stator winding and rotor magnet topologies of the benchmark motor with the same geometric constraints and magnet volume. Modifications are applied to the placement of the magnets in the rotor and the shape of the flux barriers to achieve the performance requirements. The design procedure of the proposed unskewed design is illustrated. Moreover, the electromagnetic performance of the proposed design is investigated. The design shows competitive performance in terms of the average torque, torque ripple, cogging torque, and efficiency compared to the benchmark motor. The mechanical integrity of the design is also verified. The proposed design is found to be a suitable alternative to the benchmark traction motor with a reduced rotor weight and without skewing.