This paper identifies and prioritizes the criteria used for passengers’ transportation mode choices using the Analytical Hierarchy Process (AHP). The four criteria that are considered are travel time, cost, comfort and reliability. The comfort criteria is subsequently divided into six sub criteria; noise, vibration, temperature, humidity, seat width and leg room. An empirical study for transportation passengers’ choices using the analytic hierarchy process (AHP) is adopted to determine the relative weights and priorities of these criteria. The model is based on feedback received from 56 passengers through a structured interview process. The results of this study indicate that; for the main criteria, the criteria that influence on passengers’ choices in the order of importance are as follows: reliability, travel time, travel cost and comfort. For the sub-criteria, the criteria that influence on passengers’ choices addressing: humidity, leg-room, seat width, temperature, noise and vibration respectively. The results of the technique provide important insight into the preference of passengers in Egypt and is useful to better understand how new transportation modes might be received by Egyptian passengers.