The research aims to design a marketing strategy for the championships judo through the application of the thinking strategic marketing within the Egyptian Federation of Judo and the researcher used the descriptive method and chose the researcher a sample of 20 individual representatives of the members of the Federation Council and the Director, management experts sports marketing Arab Republic of Egypt, the researcher used the data collection interview, survey , as the researcher design a questionnaire for the analysis (Swot), was the most important findings of the research to identify strengths and weaknesses within the EU, opportunities and threats outside the Union, and the policies that must be followed .