This brief essay sheds new light on the practice of art criticism. Commencing by the definition of a work of art as contingent upon intuition, the essay highlights the importance of contextualizing any work of art as opposed to a mere appreciation of its intrinsic value. It is argued that individual culture is part and parcel of the triad: art-aesthetics-art criticism. Artistic taste directs the choices made by an artist but it is artistic personality that creates true art. The art critic is able to evaluate the authenticity of an artistic personality by an understanding of art as intuition and an understanding of art in relation to history.