Body language considerations are critical to the success of political advertising
due to its importance of influencing public behavior physiologically and ideologically.
Cognitive and physiological measures reveal the motivations of behavior and persuasion
of political advertising, thus influencing the ideal participation of voters and voting
decisions. The body language, gestures and face features are non-verbal, credible, vital
and indirect communications having the ability to establish a strong relationship between
the candidate and the target population because they have an effective psychological
impact in reverting any political process. It could boost the credibility or promote the
society conservation and voters sarcasm sometimes, which has a great impact on the
rise and reduction of political affiliations and voting rates. The research is an introduction
to the responsible experts for forming non-verbal messages in the competitive political
races to discuss the reactions and the implicit subconscious effect of the non-verbal
advertising messages of the political advertising to motivate the voters. Therefore, the
problem of the research is to study the power of body language as a non-verbal
communication on the success of the political ad, taking that into consideration, the
research follows inductive method of collecting information in addition to the descriptive
method of analysis to study and analyze several political advertising models.